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These two projects will help you make sure you get on the right people’s radars before you start raising...
<aside> 🗓️ Thought Piece Writing
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| # | Task | Description | Resources/Notes |
|---|---|---|---|
| 1 | List your expertise / passions related to company | Spend 30 minutes just writing down things related to your company and industry that you have some expertise or passion in. For example, let's say you're running your 3rd startup and it's a zero-factor auth infrastructure company. You might write down "cybersecurity", "software development", "team building", "crypto", "startups", "enterpreneurship", etc. | |
| 2 | Brainstorm ideas from that list on thought piece topics | Take the list from step 1 and brainstorm topics you could write 1000 words on. | Remember, the goal is not to find a tricky way to sell your company. The goal is to show how you think, the depth of your expertise, and your excitement for a space. |
| 3 | Outline a concept for a piece | Go through an organized process to create an outline. It will save you tons of time during the actual writing process. This means coming up with a clear topic, listing the key points you might make to support said topic, listing points you'd make to support the key points, and organizing everything | I like this article and especially the two graphics (if you don't want to read): https://www.liston.io/article-outline/ |
| 4 | Write a first draft | If you're not a comfortable writer, try dictating a first draft using otter.ai | |
| 5 | Ask for feedback from the best writers in your network | Do this intentionally and politely ask if they can meet a deadline. If you ask for feedback without a deadline, this will never get done.Also, if you think consistent writing will be something you keep up with, consider joining Foster.co |
Here is an email template to help ask for feedback | | 6 | Polish your final draft | | | | 7 | Write promotional copy for social media | Posting to social includes writing a blurb. Write this out first to make posting quick | Copywriting example in templates pack | | 8 | Write email copy to ask supporters to like and reshare | Have an email ready to go to ask your supporters to like and retweet | Email Template for request for likes/shares/promotion | | 9 | Publish to web (multiple locations) | If you have a blog post it there but also post it as a LinkedIn article | | | 10 | Schedule promotional social messages on Buffer.com | You can also use hypefury or other services. Use one of them so you don't hesitate to publish. | |
<aside> 🗓️ Gratitude / Life Update
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| # | Task | Description | Resources / Notes |
|---|---|---|---|
| 1 | Choose a reason you're reaching out | This is the motivation that you can add to your messaging for why you're writing them. If it's around any holiday time (Thanksgiving, Christmas, New Year's i.e. anytime in January and even Feb, or your birthday) you can reference that as a time to reach out to people to express gratitude.If you've changed emails, you can drop a quick note letting them know it happened and why and hoping you can keep in touch. These are not the only reasons you'd reach out but some good ones. | |
| 2 | Set up a mail merge program to help you send all the emails at once | My tool of choice is YAMM because of how easy it is to use with google sheets and gmail | |
| 3 | Write a short templated email message | Because you're using mail merge, remember to add a variable for the person's name. I also like adding a space for a personalized message in case you want to add a more personal touch. | Email Templates for your updates... |
- A holiday one - A life update one | | 4 | Schedule to send during non work hours...and SEND | Because this is a personal message, I like sending this 6pm or later on weekdays or on a weekend! | |